Does Your Website Capture 20-35% of Your Visitors Emails?
Mine does
What are you doing to optimize the Lead Capture of your website visitors, especially if you are paying for Traffic?
Sadly, most business owners do a terrible job of lead capture of website visitors and they waste 80-95% of their traffic cost on visitors who click into their website, look around and leave for various reasons.
Today, businesses are moving from conducting their businesses from offices to online. This is partly due to the increased amount of people who have access to the internet in the world. Do you feel like you are ready for marketing in the digital world?
Test your digital marketing knowledge below and get to find out if you are ready for the field…
1. Of the following website functions, which is the most important?
- A.
Having free reports, downloads, etc
- B.
Describing the services your company provides
- C.
Capturing email addresses of visitors
- D.
Having contact information on every page
2. The best way to promote a business with social media is
- A.
To advertise your company, services and products
- B.
To collect as many contacts as possible
- C.
Offer a lot of helpful and free information
- D.
Invite potential clients to visit your website
3. On page search engine optimization refers to
- A.
Programming keywords into a website
- B.
Evaluating each page of a website for design
- C.
The amount of links coming into your website
- D.
The number of search engine sites a website is submitted to
4. One of the best ways to improve your search engine ranking is with
- A.
Video
- B.
A blog
- C.
Having at least 500 words of text per page
- D.
Using a lot of graphics per page
5. The main objective of branding is which of the following?
- A.
To have potential customers recognize your logo and marketing materials
- B.
To earn trust from your customers
- C.
Promotional materials that match and coordinate
- D.
Having a unique tag line
6. Which of the following marketing techniques are most likely to pay you?
- A.
Pay per click advertising
- B.
Using social media marketing strategies
- C.
Posting press releases
- D.
Article marketing
7. When is it most ideal to send a press release?
- A.
Only when there is “big news” happening
- B.
Only around the holidays
- C.
When news seems to be slow
- D.
Tuesday through Thursday for anything newsworthy
8. What is the best way to make money “while you sleep”?
- A.
By dreaming up good marketing ideas
- B.
Selling stuff on eBay
- C.
Having products on your website
- D.
Having a spouse who works the night shift
9. The best way to increase the possibility of website visitors following through on contacting you is
- A.
Offer a 1-800-#
- B.
Tell them to call you today
- C.
Offer a freebie “take away” with your contact information
- D.
Offer testimonials
10. What is a great way to improve your website’s “stickiness”, which is keeping someone on your website and encouraging them to come back?
- A.
Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
- B.
Have a lot of text to read
- C.
Make it difficult to locate the contact information
- D.
Pack a lot of graphics, photos, and text onto each page
ANSWERS ARE: 1-C, 2-D, 3-A, 4-B, 5-B, 6-A, 7-D, 8-C, 9-C, 10-A